|
|
Arabian Gulf Women's Novel in the Context of Culture and Society
Štorková, Kristýna ; Ondráš, František (advisor) ; Oliverius, Jaroslav (referee)
The thesis introduces the problems facing Arab novels written by women from the Arabian Peninsula, taking into account the socio-cultural aspects of the region. The thesis closely reads and analyzes selected novels by writers from Kuwait, Qatar, Saudi Arabia and Oman, in order to find common perspectives among authors on key issues affecting the status of women in society. By using the themes and characters as source for analysis, the thesis tries to answer the question about whether the female Arab writers tend to confirm the patriarchal order, or on the contrary they reject it. At the same time, the thesis analyzes the attitudes of women novelists towards the traditional values of their own society, in contrast with modern values. The thesis takes into account the major social, cultural and economic changes rapidly transforming this region in a very short period of time. These transformations have inevitably brought about substantial intergenerational conflicts within traditional families.
|
|
| |
|
|
Strategy of selling lighting collections in the Arabian peninsula
Listová, Michaela ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The subject of this thesis is the development of the Company's business with the lighting collections in the Arabian Peninsula, focusing on the commercially significant markets of the GCC countries. The aim of the thesis is to propose a new strategy and to determine the individual action steps that ought to be undertaken by Company in order to increase the sales performance of the lighting collections in the region. In the theoretical part, the reader will learn the concepts and definitions that clarify the issue of the trade with luxury and luxury branding as well as the local market characteristics. It will also define the development of the luxury glass market and luxury lighting fixtures market. The second chapter introduces the Company as well as analyses its product portfolio. The following third chapter is the core and most comprehensive part of the work, as it focuses on market analysis in Arab countries with focus on the United Arab Emirates. It also includes the competition analysis and own research on the purchasing behavior of local residents and retailers in the industry. The discussion which is the final chapter of the thesis will evaluate the current situation, present a SWOT analysis based on previous findings and introduce a proposal of a new strategy and individual action steps.
|
|
| |
|
|
Arabian Gulf Women's Novel in the Context of Culture and Society
Štorková, Kristýna ; Ondráš, František (advisor) ; Oliverius, Jaroslav (referee)
The thesis introduces the problems facing Arab novels written by women from the Arabian Peninsula, taking into account the socio-cultural aspects of the region. The thesis closely reads and analyzes selected novels by writers from Kuwait, Qatar, Saudi Arabia and Oman, in order to find common perspectives among authors on key issues affecting the status of women in society. By using the themes and characters as source for analysis, the thesis tries to answer the question about whether the female Arab writers tend to confirm the patriarchal order, or on the contrary they reject it. At the same time, the thesis analyzes the attitudes of women novelists towards the traditional values of their own society, in contrast with modern values. The thesis takes into account the major social, cultural and economic changes rapidly transforming this region in a very short period of time. These transformations have inevitably brought about substantial intergenerational conflicts within traditional families.
|
guest ::
